From a Brand-New Website to a Phone That Does Not Stop Ringing.
Built from zero across search, ads, and local in 15 months. The 5 Star Roofing story.
5 Star Roofing
Great Work. Almost Nothing Online.
5 Star Roofing is a GAF Master Elite crew serving Grass Valley, Roseville, Sacramento, and the wider Northern California foothills. Michael and Jennifer Sperling do excellent work, same-day estimates, a 25-year warranty, and discounts for military, seniors, and first responders. In January 2025, almost none of it was showing up online. No real website presence, no tracked calls, no rankings, and no paid lead flow.
We signed in January 2025 and built the whole engine from scratch: a new website, full SEO, Local Services Ads, Facebook Ads, social media, and hosting. Over the next 15 months we took every channel from zero to a system that keeps the phone ringing and the calendar full.
Before King Contractor vs Latest Reported Data
Across five tracked months, 5 Star logged 986 inbound calls, peaking at 270 in a single month. In March alone, 47 of those calls were qualified leads straight from the Google profile.
Independent Third-Party Data, Not Our Own Dashboard
Independent third-party tracking tells the same story the reports do - a footprint built entirely from zero.
A Full-Funnel Engine, Built From Scratch
Result: Position climbed from 20.5 to 10.8, with 0 to 178 keywords and pages cited in Google AI Mode.
Result: 95 leads in a single month while holding 98% impression share.
Result: 462 leads at $55.22 each across the run, dropping as low as $46.76 in March.
- Built a brand-new website on a full silo architecture: core services, roof types, and location pages across Grass Valley, Roseville, Sacramento, Nevada City, and Truckee.
- Optimised the Google Business Profile from scratch with 78+ posts, 56 product images, Q&A, and service descriptions. It became the number one call source every single month.
- Ran the full technical sprint: sitemaps indexed, FAQ schema across all pages, a clean reputable link profile, and a keyword map built by low-hanging-fruit priority from SEMrush data.
- Optimised for AI search with rebuilt robots.txt and live llms.txt crawler files, plus answer-first AEO intros across every silo page and blog, earning citations in Google AI Mode.
- Published 28+ blogs in the first three months and held a monthly cadence after, with refreshed metadata and titles throughout.
- Verified and tuned the profile, expanded the targeted areas including Grass Valley and Penn Valley, and disputed junk leads to protect quality.
- Built the funnel end to end: cold and warm segmentation, custom conversion tracking, and continuous creative testing.
- Reallocated budget to winning ad sets and paused fatigued creative to keep cost per lead down.
The Facebook Engine
Facebook ran as a second lead engine alongside the phones. Over the campaign it produced 462 website leads at $55.22 each, dropping as low as $46.76 per lead in March, all on continuous creative testing and a funnel built from scratch.
What Contractors
Are Saying?
King Contractor Agency has helped 200+ roofing, HVAC, plumbing, and construction companies across America build their brand, rank higher on Google, and generate more leads online.
Great marketing company who works with your company as a partner and doesn’t just look at you as another paying customer. I can recommend Dean and his team.
🌟 Five-Star Review for Dean at King Contractors! 🌟 I am thrilled to share my experience working with Dean from King Contractors! Dean designed an incredible website for my roofing business, and I couldn't be happier with the results. From the very beginning, he took the time to understand my vision and goals, translating them into a stunning and user-friendly site that truly represents my brand. Not only did he create a fantastic website, but Dean also provided invaluable guidance on strategies to grow my business. His expertise and support have made a significant impact, helping me attract new clients and improve my online presence. If you're looking for someone who is professional, knowledgeable, and dedicated to helping your business succeed, I highly recommend Dean at King Contractors. Thank you, Dean, for your hard work and commitment to my success! 🙌
I had a great experience working with King Contractor Agency. Their team was professional, responsive, and extremely knowledgeable throughout the entire process. They made everything simple and straightforward, and you can tell they genuinely care about helping contractors succeed. Communication was excellent, and they followed through on everything they said they would do. If you’re a contractor looking for a reliable agency that understands the industry and works hard to support your business, I highly recommend King Contractor Agency. Great people, great service, and a company that truly stands behind their work.
Fantastic experience so far. The team is very responsive and knows what they’re doing.
King Contractor Agency helped us with a brand new website. We love it. Thank you very much.
We have been working with King Contractor for some time now. They're an amazing company to work with. They've done a great deal to help us with many things, our website, leads, google, social media, etc. I highly recommend them to anyone thinking about using their services.
Highly recommend king contractors agency! They have been crushing it for me and my roofing business!
After hiring Dean & his crew I was more than impressed with the work they were putting in. They made sure to cover every aspect of our website and social media. They go above and beyond! 5 Stars!
Dean and his team have been incredibly supportive from the start, guiding us through the seamless setup and ongoing management of our website for Brothers Metal Roofing. As our business has expanded—handling more projects, logistics, and new systems—they've expertly managed countless updates and system integrations without missing a beat. Their expertise has kept our online presence professional and efficient, allowing us to focus on delivering top-quality metal roofing services to our clients. Highly recommend!
Great marketing company who works with your company as a partner and doesn’t just look at you as another paying customer. I can recommend Dean and his team.
Dean and his team are the best in the biz! Very professional and responsive, creative and constant social media content and management. Dean also built my website which I’m very pleased with. I will be a customer for life and have the utmost confidence in Dean and his team !
We recently worked with King Contractor to redesign our website, and the experience was outstanding. They truly understood our vision and brought it to life with a clean, modern design that perfectly reflects our brand. The team was professional, responsive, and delivered on time. The functionality and user experience of the site have improved significantly, and we’ve already received great feedback from our clients!
I met Dean at RoofCon and was impressed with the style of work he was doing for websites. We decided to have his team create a new website for us, and I'm glad we did! They did such a great job and were very easy to work with throughout the process. Thank you!
From a standing start in January 2025, 5 Star went from no online presence to a phone that rings all day.
986 tracked calls, a search position climbing from 20.5 to 10.8, 178 ranking keywords, a 95-lead month from Local Services Ads, 462 Facebook leads at $55 each, and a 450-plus backlink footprint, all built from zero. This is the full-funnel system we build for our roofing clients.