Impressions More Than Doubled. Rankings Jumped 8 Spots.
And it all held through the toughest Google update of the year. The Spennato Family Roofing story.
Spennato Family Roofing
A Trusted Name Buried on Page 3
Spennato Family Roofing has roofed Northeast Philadelphia rowhomes for three generations. The name carries weight locally. When they joined King Contractor Agency in November 2025, that reputation was not translating into search: an average Google position of 27.5 (deep on page 3), around 290 ranking keywords, and 23,000 monthly impressions in a dense metro that spans dozens of suburbs from Bucks to Chester to South Jersey.
We went after local, commercial, and high-value certification searches with SEO, paired it with our tuned Local Services Ads engine and Facebook lead campaigns, and held the line through the May 2026 Google Core Update.
Baseline Nov 2025 vs Latest Reported Data
Across the tracked window, Spennato pulled 1,280 clicks from 302,000 impressions. In May, CallRail confirmed 22 genuine local leads after filtering for the Philadelphia service area, averaging 2 minutes 35 seconds per call.
Independent Third-Party Data, Not Our Own Dashboard
SEMrush tells the same story the reports do. The keyword portfolio kept widening straight through the May core update, with traffic value climbing from $1.8K to $4.3K a month.
Three Channels, One System
Result: Impressions more than doubled and average position jumped 8 spots.
Result: A steady lead engine, with 50 leads in a single month and big roof replacement jobs in the core Philadelphia radius.
Result: 71 website leads at $114.95 each from December to June, a third lead source feeding the funnel.
- Locked down the technical base during the website build: clean sheet for SEO, fast Core Web Vitals, schema across the site, and a healthy technical base at 95%.
- Upgraded silo pages for high-performance service areas including Bucks, Chester, Delaware and Montgomery Counties, Drexel Hill, Upper Darby, Torresdale, South Jersey, and a new Willow Grove build.
- Added answer-first intros and FAQ schema across pages and blogs, optimized 92 titles and meta descriptions, and ran an ongoing review-response campaign.
- Expanded coverage into Bucks County and nearby zip codes when demand called for it.
- Sparkle cleanup and local directory targeting that left zero toxic links across 807 backlinks.
- Released monthly GMB posts and answer-first blogs backed by real roofing-to-construction job insights.
- Tuned the LSA service area and verification, then filtered job types to keep lead quality high and spend low.
- Ran Facebook lead campaigns across the Philadelphia metro with ongoing creative testing and proper conversion tracking.
The Facebook Engine
Facebook gives Spennato a steady third lead source alongside organic search and Local Services Ads. From December to June it brought in a consistent flow of website leads, with budget paced through the season across the Philadelphia metro.
Ranking #1 for the Searches That Book Jobs
Traffic growth is good. Ranking number one for the searches that book jobs is better. Spennato now sits at the top of Google for the entire roof certification cluster, the exact terms Philadelphia homeowners search before a sale or a refinance.
Holding Through the Core Update
The May 2026 Core Update rolled out on May 23 and caused a short traffic dip across the site, as it did for roofers nationwide. The portfolio stayed structurally intact, losing just one keyword, and the rankings that matter held. SEMrush now shows organic traffic recovering and climbing to 899 monthly visits, with a traffic value of around $4,300. The dip was weather, not damage.
Visible in AI Search Too
Search is changing fast, and Spennato is ready. The site is cited across ChatGPT, Google AI Overviews, AI Mode, and Gemini, with 21 mentions and a strong AI visibility score. While most roofers are invisible to these tools, Spennato shows up when buyers ask the new generation of search engines who to trust.
What Contractors
Are Saying?
King Contractor Agency has helped 200+ roofing, HVAC, plumbing, and construction companies across America build their brand, rank higher on Google, and generate more leads online.
Great marketing company who works with your company as a partner and doesn’t just look at you as another paying customer. I can recommend Dean and his team.
🌟 Five-Star Review for Dean at King Contractors! 🌟 I am thrilled to share my experience working with Dean from King Contractors! Dean designed an incredible website for my roofing business, and I couldn't be happier with the results. From the very beginning, he took the time to understand my vision and goals, translating them into a stunning and user-friendly site that truly represents my brand. Not only did he create a fantastic website, but Dean also provided invaluable guidance on strategies to grow my business. His expertise and support have made a significant impact, helping me attract new clients and improve my online presence. If you're looking for someone who is professional, knowledgeable, and dedicated to helping your business succeed, I highly recommend Dean at King Contractors. Thank you, Dean, for your hard work and commitment to my success! 🙌
I had a great experience working with King Contractor Agency. Their team was professional, responsive, and extremely knowledgeable throughout the entire process. They made everything simple and straightforward, and you can tell they genuinely care about helping contractors succeed. Communication was excellent, and they followed through on everything they said they would do. If you’re a contractor looking for a reliable agency that understands the industry and works hard to support your business, I highly recommend King Contractor Agency. Great people, great service, and a company that truly stands behind their work.
Fantastic experience so far. The team is very responsive and knows what they’re doing.
King Contractor Agency helped us with a brand new website. We love it. Thank you very much.
We have been working with King Contractor for some time now. They're an amazing company to work with. They've done a great deal to help us with many things, our website, leads, google, social media, etc. I highly recommend them to anyone thinking about using their services.
Highly recommend king contractors agency! They have been crushing it for me and my roofing business!
After hiring Dean & his crew I was more than impressed with the work they were putting in. They made sure to cover every aspect of our website and social media. They go above and beyond! 5 Stars!
Dean and his team have been incredibly supportive from the start, guiding us through the seamless setup and ongoing management of our website for Brothers Metal Roofing. As our business has expanded—handling more projects, logistics, and new systems—they've expertly managed countless updates and system integrations without missing a beat. Their expertise has kept our online presence professional and efficient, allowing us to focus on delivering top-quality metal roofing services to our clients. Highly recommend!
Great marketing company who works with your company as a partner and doesn’t just look at you as another paying customer. I can recommend Dean and his team.
Dean and his team are the best in the biz! Very professional and responsive, creative and constant social media content and management. Dean also built my website which I’m very pleased with. I will be a customer for life and have the utmost confidence in Dean and his team !
We recently worked with King Contractor to redesign our website, and the experience was outstanding. They truly understood our vision and brought it to life with a clean, modern design that perfectly reflects our brand. The team was professional, responsive, and delivered on time. The functionality and user experience of the site have improved significantly, and we’ve already received great feedback from our clients!
I met Dean at RoofCon and was impressed with the style of work he was doing for websites. We decided to have his team create a new website for us, and I'm glad we did! They did such a great job and were very easy to work with throughout the process. Thank you!
Compounding work across SEO, Local Services Ads, and Facebook turned a trusted local name into a search powerhouse.
Spennato doubled its impressions, jumped its rankings, owns its highest-value keywords, shows up in AI search, and held it all through the biggest update of the year. Seven months of consistent work, paying off month after month.